ADRIAN RAFFILL

I write B2B content marketing and email copy for IT, data and telecommunications companies, specialising in case studies, emails and white papers, as well as blog posts, articles, and e-newsletters.

Why the IT & Comms sector?

Because I have over 25 years of real world, hands-on experience working in IT.

In that time, I gained the following industry certifications:

• Cisco Certified Network Professional (CCNP) in 2001
• Cisco Certified Network Professional Security (CCNP-S) in 2001
• Cisco Certified Design Professional (CCDP) in 2002

During my IT career, I worked as:

• A network support engineer for a global construction company
• A senior IT Communications Consultant in the oil & gas sector
• A global Team Leader for the Unified Communications group of an engineering multinational corporation

I designed, installed, configured, and supported LAN & WAN infrastructure all over the world, including offices and sites in the UK, Egypt, Saudi Arabia, Malaysia, Thailand, Singapore, and Australia.

Why should this matter to you?

Because I've been your ideal customer. I understand their frustrations and pain points. I speak their language.

And I understand IT and communications technology, right down to the packet level. You can be assured that I will understand your technology, your products, your services, and this will be reflected in my copy.

How?

I trained as a copywriter under the best at the American Writers & Artists Institute. I took their flagship program and backed that up with specific training in their B2B programs delivered by industry leading copywriters.

This means that my insider industry experience is leveraged by best practice copywriting skills as taught by the experts in their field. And I apply it to the types of copy that make the most impact in your marketing and lead generation strategy: email, case studies and white papers.

I am passionately enthusiastic about technology as a force for good. I am committed to the idea that technology should be about providing genuine solutions to real world problems. And I want to work with people that share that view. If you just make 'gadgets', or 'toys for boys', please don't contact me.

But if you share my 'tech for good' philosophy, if your company solves real problems for real people, then I very much do want to hear from you.

What does your company do to make a difference? I'd love to find out - get in touch and let me know.